NEW BALANCE LINKS WITH ANGHAMI FOR GREY DAY 2022
The collab includes a hot new track, young regional talent and the Anghami studio expansion
Nobody loves grey as much as New Balance. Grey Day returned May 21, celebrating the signature hue with a music video and the launch of a groundbreaking collaboration with Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa (MENA). Urban, lyrical and ultra-catchy, the track is now available on the streaming platform, showcasing the talents of Saudi hip hop artists Amy Roko and Lil Eazy.
Grey Day is our unique celebration of to the grey colorway and this partnership takes things to the next level. Two challenger brands known for ripping up the script and doing it their own way, the fearlessly independent way, have formed a strategic partnership, and we are using Grey Day 2022 as the ignition point for this partnership.
Giving the youth in the region a platform to express their creativity and share their voice is close to both brands core business principles, the Grey Day 2022 song and music video is just the start of what’s to come.
Rapper, comedian and beauty pioneer Amy Roko said: “This collaboration is just phenomenal. It’s exciting to see how New Balance is working with Anghami to bring this music video to life, and it has been an amazing experience. This is no doubt one of my favourite collaborations. I know that my audience will love it because New Balance is undeniably hip and I’m all about being on trend.”
The impact and influence of New Balance’s legendary grey shade and the shoes that made it an icon are celebrated every year in May. New releases are always a key part of each Grey Day, but New Balance have some extra special elements as part of the 2022 release. Focusing on three models, the 57/40, XC-72 and 327, New Balance’s green leaf standard now applies to select footwear.
Make it grey.
The 2022 Grey Day Collection